Lead Generation and Telemarketing Apprentice
London South East college

Post holders will operate in a target-driven environment, focusing on lead generation and demonstrating adaptability within a team setting. They will work closely with the Directorate and other College staff, with responsibilities subject to review and adjustment by the line manager in response to evolving service needs.

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What will the apprentice be doing?

• Proactively make outbound calls to achieve and exceed targets. 
• Professionally manage inbound and outbound telephone, postal, and electronic enquiries from employers. 
• Execute diverse marketing campaigns, including cold calling, email, postal marketing, and newsletters. 
• Conduct targeted marketing campaigns through daily cold calling, email outreach, postal marketing, and newsletters. 
• Proactively reconnect with former employers to re-establish partnerships and opportunities. 
• Ensure all lead and campaign contact records are accurately maintained and up to date. 
• Generate and analyse reports from online databases and software to support marketing campaign management.
• Ensure accurate data entry and maintenance within the CRM system for effective tracking and reporting. 
• Build strong, credible relationships with employers, establishing trust and rapport. 
• Invite existing and prospective customers to events and represent the organisation at external networking events. 
• Consistently meet and exceed agreed activity targets and key performance indicators (KPIs). 

What training will the apprentice take and what qualification will the apprentice get at the end?

• Level 3 Multi-channel Marketer apprenticeship standard, included Functional Skills in English and maths if required
• Training to place in the workplace and at college
• The role will be based at Orpington Campus
• Training will take place at Bromley Campus
• Training will take place every 2 weeks

What is the expected career progression after this apprenticeship?

Possible future paths following successful completion include:

• Administrative roles
• Marketing roles
• Progression onto a Level 4 Apprenticeship

Annual wage

£19,182 a year

Expected duration

1 Year 6 Months

Possible start date

12 May 2025

Date posted

03 Apr 2025

Reference number

1000313822

Positions

1 available

Desired skills and personal qualities

Communication skills, IT skills, Attention to detail, Customer care skills, Problem solving skills, Administrative skills, Logical, Team working, Initiative, Patience, Good Telephone Manner